THE CHALLENGE

Campco, a local credit union in Gillette, advertises quarterly with Spectrum TV. The challenge was to create a 30-second commercial that highlighted a different theme each quarter, a holiday commercial and a branded commercial, using regular local people.

THE APPROACH

Campco conveys the value of inclusiveness extremely well, with all of their members being an investor in their business. In order to touch on the community aspect of both Gillette, Wyoming and Campco, using real people allowed for that to shine through naturally. After calculated voiceover and music choices, Campco’s commercials were created to evoke emotions that made one want to be a part of their community.

THE SCOPE

Video Production