THE CHALLENGE
Sweet Cakes Bakery comes from humble beginnings and surprisingly had no intention of starting up their own shop, but after numerous pleas from cupcake lovers who just couldn't get enough of their sweet treats they finally decided to embrace the adventure. 82717 Life Magazine wanted to help the shop get their feet on the ground and tell their story in a way that would show just how talented and unique they are. In doing so, they required their heavy hitters to be featured so they could show the community what they were bringing to the table, which required impeccable photography of their best cupcakes.
THE APPROACH
Equipped with a kitchen full of cupcake makin’ tools and ingredients, I decided to get messy and show the true nature of what goes into making a cupcake. Choosing three of their most camera ready cupcakes, including the must-see cookie monster, I broke out the chips ahoy and sprinkles and drizzled them haphazardly across the metallic baking table. This helped convey the messiness of a cupcake but also showed the elegance in the finished product.
THE SCOPE
Photo Production
Magazine Design & Layout