THE CHALLENGE
Casey Molifua, an aspiring motivational speaker and an all-around creative guy wanted to spread the idea of your greatest asset and enemy being yourself. That’s when he decided to use the slogan You vs. You to promote a motivational and true style of living. Through the use of clothing and accesories such a silicone bracelets, Molifua got people behind the idea of using themselves to accomplish their greatest dreams. In this passion project the challenege was to capture people living authentically and pushing themselves to the limit. What better place to promote this idea than in the gym where most people go to do just that.
THE APPROACH
Throughout the photoshoots we did, Casey recruited a group of his favorite people to take part in a candid gym session and my job was to capture the relationships and genuine emotion that was expressed. This allowed the brand You vs. You, to show just what living authentically looked like to them and when shown on social media platforms, others were invited to do the same. The concept behind a You vs. You lifestyle was to live one’s life based on what they needed to be great. Each individual needs something different and the opportunity to capture people pursuing what makes them the most fulfilled was one I will never pass up and hope to encounter again.
