THE CHALLENGE
Rehab Solutions was a comprehensive physical therapy clinic with specialties in pelvic, neurological and overall physical health. When they approached Outliers Creative, they lacked a consistent identity and an engaging presence on their social media platforms. The existing brand that had been built lacked consistent identity and representation of all they had to offer. It also lacked translation of personality that is beamed from the atmosphere of their physical workplace. Our challenge was to create and build a full consistent brand image that was cohesive with who they wanted their target audience to see, and to be able to convey the personality of their brand.
THE APPROACH
I created a brand that captured how Rehab Solutions wanted to be viewed through color and consistent social media content. The end result was an interactive social media experience for their audience and a way for their clinic to show off the team that they have in the small community of Gillette.
